What Is Tidal Energy? Tidal energy is power that’s created by harnessing the ocean tides. As water levels rise and fall we can convert this movement into electrical energy. Tidal power is inexhaustible, safe...
What’s a Word Worth?
Clients often ask what your rate per 100 words is, but charging like this can actually be bad for your writing; read on to find out how I believe you should charge for...
How to Work with a Freelance Copywriter
Never worked with a freelance copywriter before? I show you how to make sure you get the most out of your freelancer so that you get the result you need - read on to...
Good Blog/Bad Blog – How To Tell The Difference & Why You Need to Care
Blogs can provide a real benefit to your site's SEO, but you need to do more than slap together 500 words in your lunch hour. A poor blog is just a waste of time...
Here’s Why You Need A Knife at the Marketing Gun Fight
Think video is the biggest gun in the marketing arsenal? You could learn a thing or two from Starship Troopers . . . read on to find out more....
Marketing Like an Unsigned Band
Mild-mannered copywriter by day, rock'n'roll guitarist by night. I'm a keen musician, and there's a lot I've learned from promoting my unsigned band - you too can improve your marketing by learning...
Who Needs a Copywriter?
When people hear “copywriter”, they picture men in sharp suits slicing out a series of punchy bon mots. Great on Mad Men, not so helpful to a small business. The reality is very different,...
What Makes a Good Copywriter?
I've been a freelance copywriter for a while now, and there are certain skills that I've found essential to copywriting as a free agent, from the tools of the trade to attitude and reliability...